Second Harvest Japan (Marugohan) | Expo Live

1 October 2021 – 31 March 2022

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Overcoming the barriers in donating food

Problem

Food wastage and food poverty in Japan

Solution

Food 'safety net' matching surplus with need

Sector

Origin

Presence

About the company

Japan discards over 6 million tons of food each year and has 20 million people living in poverty, but there is reluctance for people to accept food assistance. Giving back (ongaeshi) is a deep Japanese value, yet even in natural disasters it is not uncommon for communities to turn down offers of assistance. Marugohan (circle+food) addresses this apparent contradiction by creating a virtuous cycle of receiving assistance while giving back to society. Since 2000, they have been developing a food safety net to match the surplus with unmet needs.